A handsome pronghorn in casualwear.

Alex McPhee

Pronghorn Maps

McPhee's Canada

An upcoming reference map with a colourful autumn palette

Pronghorn Maps is going national with a 1 : 5,000,000 reference map of Canada. If you already own one of my previous reference maps and are familiar with the level of detail and consideration that go into them: thank you so much for keeping my business viable!!

I'm usually the only freelance cartographer that people have ever met, so I don't mind explaining my livelihood. How does it work?

Essentially, once you start comparing business models, there are very very few people left on Earth who have thousands of hours to pour into a single map. I am one of them! I'm a sole proprietor, so I don't care what shareholders think is a good idea, and I think our country is much more fascinating than a minimal overview of freeway exits and lakes gives it credit for. With my reference maps, you get nothing short of everything that I personally think is interesting and can fit onto the page.

What do I personally think is interesting? As a volunteer museum chair, University of Alberta geophysics graduate, unsuccessful political candidate, and frequent road tripper, I haven't done everything, but I'm trying my hardest! Every design decision is guided by my own abiding fascination with public life in this country.

In particular, expect an in-depth look at modern and historical treaties, the modern Indigenous land base associated with them, eclectic points of interest curated by none other than myself, and a vibrant backdrop of generalized fall colours and our Arctic treeline to set off the entire piece, generated using research-grade forestry data.

Sign up today!

Every copy will be printed in Canada and shipped out of my local post office! Guarantee yourself the first crack at getting one during the rush and excitement of the initial release: sign up for my contact list here.